Even for a Groo comic, that escalated quickly.

You can see where it's going, sure; but it's still worth the trip! From 1991, Groo the Wanderer #84, "The Puppeteers" Written, drawn, and inked by Sergio Aragonés, co-plot and dialogue by Mark Evanier, colors by Tom Luth, letters by Stan Sakai.

Groo has become addicted to the idiot box--in this case, puppet shows! And he prefers the classic, hit-him-in-the-head shows; not the boring ones with plots or characters. So, a puppeteer crew starts pandering to Groo, the absolute lowest common denominator; which attracts other viewers to see what's so funny. But the puppeteers need funds, which prompts Groo to give the local innskeeper a bit of a shakedown; so the puppeteers smooth over feathers by offering to talk up how great the inn is during their shows. This prompts other local small businesses to approach both puppet crews, buying ad time and making creative suggestions. Before long, they've branched into local "news," like a re-enactment of a murder, and pre-made "puppet dinners" so their audience won't have to stop watching to eat! Arguably, the puppeteers are almost performing a valuable service, in keeping Groo occupied; as a night-shift of assorted shills take over for late-night shows. After getting into political ads, eventually one crew leaves town, having heard there weren't puppet shows in the north...so the market was wide open!

This issue has a dedicated subscription ad, for a somewhat sad occasion: I had to scan this cover for the GCD, since it was the last newsstand issue of the series, and it would only be available at comic shops or subscription going forward. I remember reading the first issues of Epic's Groo on the newsstand, and it feels like something important was just lost, even if few realized at the time.